Apps/Gaming

Say hello to Growth Fullstack: a new ETL service that brings your data together

Unroll the carpets and call the paparazzi. We have a big announcement that we can’t wait to share with you.

We teamed up with Tenjin and started Growth full stack – a new ETL tool that brings together your marketing and product data. So now you get more detailed insights into your players and can improve your advertising and performance campaigns.

Growth Fullstack helps you master new challenges in the mobile marketing world. As? By turning your data into insights. Here is everything you need to know.

What exactly is Growth Fullstack?

Many developers use analytics (in this case GameAnalytics). And a lot of those customers are using attribution (let’s say tenjin). But right now there is a wall between these services. With data that work in parallel, but not together.

This is where Growth Fullstack comes in. It’s an ETL tool that allows you to extract, transform, and load your player records from various sources (like Applovin and Tenjin) into some different storage and data warehouse platforms (like Google BigQuery or Amazon S3). With which you can then merge and slice the data (with tools like Google Data Studio or Tableau).

Our new ETL closes the gap here. It makes it possible to bring all of this data together.

Growth Fullstack tackles Apple’s latest update

When Apple released iOS 14.6, IDFAs quickly became almost useless. And it was suddenly a lot harder to scale your apps and games using good old-fashioned techniques that we all know and love. Indie developers and small and medium-sized enterprises (small and medium-sized companies) were particularly affected.

It created a huge void in all campaigns and strategies. Developers and studios firmly believed how to leverage their data and generate actionable insights they needed for their campaigns.

The industry demanded something new. So we listened.

It gives developers flexibility with their data

There is no one-size-fits-all solution to managing data. It is not so easy. So, what’s great about FullStack is that it gives developers the building blocks (stacks) they can use to create what they need. It’s completely flexible. How you use your data is up to you. But the possibilities are endless.

We are excited to see what you will use it for. In the past, you took a data scientist or engineer to even think about it. But now you don’t.

Here is an example so you can get a better idea of ​​what you can do.

Let’s see how SKAdNetwork adapted to iOS 15

iOS 15 marks the beginning of a new Apple-centric attribution model on iOS devices. Developers now have all of their SKAdNetworks data (e.g. the source app ID, which was not previously shared by ad networks). But even these developers (in this case advertisers) can compare the data reported by the advertising networks with what Apple reports to them.

Which is great. But you can probably expect some discrepancy in this data. With our Growth FullStack, we stack this data into the insights you need.

How to get started

What’s special about it is that you don’t need dedicated resources or data teams. We have training guides and the tools you need to get started.

To get started you need to:

  1. Give us some information about your current stack
  2. Couple your preferred data source with the data target of your choice (please take a look at our recommendations).
  3. Then, when you have your data, you can connect it to any data analysis tool of your choice. In return you get a free training, so no stress.

How much does it cost?

You only pay for the ETL service. Hooking up the tools and all of the training is on us.

A match made in heaven

It made sense to befriend Tenjin. Developers need to get the most out of their marketing and product data without barriers. It was a breeze to come together and solve this industry-wide problem.

Many developers in the industry use our two free platforms. And we both share the mission of helping every developer in the industry. We’re excited to work together to help apps grow in the new world of privacy.

If you would like to register or just want to find out more, please contact us. We’d love to find out how we can help you.

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