Konzum, the largest supermarket chain in Croatia, is keeping up with the times by introducing payments in cryptocurrencies like Bitcoin (BTC).
The company officially announced on December 1 that it is now accepting nine cryptocurrencies for payment in its online store, allowing customers to use crypto to purchase groceries, hygiene products, and household items.
According to the announcement, the supported cryptocurrencies include Bitcoin, Ether (ETH), Bitcoin Cash (BCH), EOS, Dai (DAI), XRP, Stellar (XLM) and stablecoins such as Tether (USDT) and USD Coin (USDC.). ).
To enable the new crypto payment option, Konzum has partnered with a local crypto payment processor Electrocoin to implement PayCek, a system that allows merchants to accept payments in cryptocurrency. Taking into account the high volatility of crypto prices, the PayCek system guarantees buyers a fixed exchange rate at the beginning of the transaction, which will leave enough time for a successful execution, the announcement says.
While Konzum currently only accepts crypto online, the company plans to expand the payment option to its supermarket chain in the near future. The retailer operates over 700 stores in Croatia and employs more than 10,000 people.
According to Konzum board member Uroš Kalinić, the introduction of crypto payments shows the company’s commitment to global trends and innovations in retail.
Related: Newegg online electronics store accepts Shiba Inu crypto during the holidays
“As the largest retail chain in Croatia, which in its almost 65-year history has consistently led the domestic market in terms of business results and technological achievements, we pride ourselves on being a leader in another area that is rapidly evolving and the future “, he said.
Konzum did not immediately respond to Cointelegraph’s request for comment.